Sam Boonin is VP of Product Engagement at Zendesk, where he leads a team that combines interaction design, product management and analytics to improve the overall product experience.

Sam has spearheaded the creation of the Zendesk Benchmark, which enables over 15,000 organizations to compare key performance with their peers across industries, countries and target customers.

Prior to Zendesk, Sam worked at GoodData, Cisco, Blue Titan Software, AT&T and Microsoft.