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Tuesday, October 16
 

8:00am PDT

Registration and Breakfast
Tuesday October 16, 2012 8:00am - 9:00am PDT
Unlocking The Box

9:00am PDT

Intro to Twilio
Speakers
avatar for Jeff Lawson

Jeff Lawson

CEO, Twilio
Jeff Lawson is CEO and cofounder of Twilio. Jeff is a passionate leader with a product-centric vision, and plenty of war stories as a serial entrepreneur. He is obsessed with unlocking the black box of telecom and enabling the millions of web developers worldwide to build the future... Read More →


Tuesday October 16, 2012 9:00am - 9:15am PDT
Unlocking The Box

9:20am PDT

Twilio Voice 101
Speakers
avatar for Thomas Schiavone

Thomas Schiavone

Product Manager, Twilio
Thomas is the Product Manager for Twilio Client and Twilio Voice.Before Twilio, Thomas was a Product Manager at AdMob where he workedon iOS and Android and SDKs for developers.


Tuesday October 16, 2012 9:20am - 9:40am PDT
Unlocking The Box

9:45am PDT

Twilio SMS 101
Speakers
avatar for Patrick Malatack

Patrick Malatack

Product Manager, Twilio
Patrick Malatack is a Product Manager at Twilio responsible for the messaging product line. Prior to Twilio, Patrick was at Microsoft for over 3 years working in the Office/SharePoint organization. Having received his Masters from Carnegie Mellon in Human Computer Interaction... Read More →


Tuesday October 16, 2012 9:45am - 10:05am PDT
Unlocking The Box

10:10am PDT

Twilio Client 101
Speakers
avatar for Jonas Borjesson

Jonas Borjesson

Sr. Software Engineer, Twilio
Jonas has worked within the telecom sector for over 10 years and loves all things SIP. Apart from being the in-house SIP expert, he is also the tech lead for Twilio Client.


Tuesday October 16, 2012 10:10am - 10:30am PDT
Unlocking The Box

10:35am PDT

Twilio Client SDK for Mobile 101
Speakers
avatar for Brian Tarricone

Brian Tarricone

Sr. Software Engineer, Twilio
Brian likes coding more than he likes sleeping. He's a big fan of open source, having authored and maintained parts of a successful open source project for 5 years, and still writes the occasional trivial Linux kernel patch. He cut his professional teeth building embedded media... Read More →


Tuesday October 16, 2012 10:35am - 10:55am PDT
Unlocking The Box

11:00am PDT

11:00am PDT

Development Environment Setup & Basic SMS

Begin the day getting set up in your developer environment, learning HTTP and Webhooks, TwimlBin, and start building an SMS Hello Adventure Game.

 

 


Tuesday October 16, 2012 11:00am - 12:00pm PDT
Idea Factory

12:00pm PDT

Lunch
Tuesday October 16, 2012 12:00pm - 1:00pm PDT
Unlocking The Box

1:00pm PDT

Hello World!

Chad Selph will cover HTTP Webhooks, using your Twilio Account Portal and using Twimlets in this session.


Tuesday October 16, 2012 1:00pm - 1:55pm PDT
Idea Factory

1:00pm PDT

Building a Radio Call In

In this hour we'll build a radio call in app that plays a specific message for the Nth caller using Queue. We'll be using the using the Twilio Helper Libraries, dynamic Queue information, as well as <Queue> and TwiML endpoints.


Tuesday October 16, 2012 1:00pm - 1:55pm PDT
Unlocking The Box

2:00pm PDT

Custom TwiML

Kevin Burke will show you the ropes of using Twimlbin, creating custom applications with TwiML and what you can do with the game of telephone.


Tuesday October 16, 2012 2:00pm - 2:55pm PDT
Idea Factory

2:00pm PDT

Into the Browser

In this session, Jonas will show you how to use Twilio Client and answer call queues in the browser.

 

 


Speakers
avatar for Jonas Borjesson

Jonas Borjesson

Sr. Software Engineer, Twilio
Jonas has worked within the telecom sector for over 10 years and loves all things SIP. Apart from being the in-house SIP expert, he is also the tech lead for Twilio Client.


Tuesday October 16, 2012 2:00pm - 2:55pm PDT
Unlocking The Box

2:55pm PDT

Break
Tuesday October 16, 2012 2:55pm - 3:25pm PDT
Idea Factory

2:55pm PDT

Break
Tuesday October 16, 2012 2:55pm - 3:25pm PDT
Unlocking The Box

3:25pm PDT

Building Dynamic Applications

Time to get the app in the cloud! We'll install Localtunnel, create endpoints for linking applications and execute automatic testing for those endpoints. You'll learn to build your first web application, send personalized SMS messages and deploy your own Twilio app.

 


Tuesday October 16, 2012 3:25pm - 4:25pm PDT
Idea Factory

3:25pm PDT

Queue Dispatch

In this session we'll enque calls into multiple queues and test the twilio applications you build.


Tuesday October 16, 2012 3:25pm - 4:25pm PDT
Unlocking The Box

4:30pm PDT

Application Deployment and Connections

We'll walk through the final step, deployment. Install the Heroku Toolbelt, create a Git Repository and connect our apps with other workshop members to finish the Hello Adventure SMS app.

 


Tuesday October 16, 2012 4:30pm - 5:25pm PDT
Idea Factory

4:30pm PDT

Building a Distributed Call Center

Finish the day with learning Call Center Basics: Bridging and Fair Queuing, using Twilio Client and JWT Tokens, Dequeuing into TwiML, and Communicating Between Browser and Twilio


Tuesday October 16, 2012 4:30pm - 5:25pm PDT
Unlocking The Box

5:30pm PDT

Workshop Wrap Up
Tuesday October 16, 2012 5:30pm - 6:00pm PDT
Idea Factory

5:30pm PDT

Workshop Wrap Up
Tuesday October 16, 2012 5:30pm - 6:00pm PDT
Unlocking The Box
 
Wednesday, October 17
 

8:00am PDT

Registration and Breakfast
Wednesday October 17, 2012 8:00am - 9:00am PDT
Main stage

9:00am PDT

Keynote Session: Jeff Lawson

The Future of Next Generation Communications and You


Speakers
avatar for Jeff Lawson

Jeff Lawson

CEO, Twilio
Jeff Lawson is CEO and cofounder of Twilio. Jeff is a passionate leader with a product-centric vision, and plenty of war stories as a serial entrepreneur. He is obsessed with unlocking the black box of telecom and enabling the millions of web developers worldwide to build the future... Read More →


Wednesday October 17, 2012 9:00am - 9:40am PDT
Main stage

9:45am PDT

Keynote Session: Aaron Levie

Fireside Chat with Aaron Levie: The Intersection of Mobile and Cloud


Speakers
avatar for Jeff Lawson

Jeff Lawson

CEO, Twilio
Jeff Lawson is CEO and cofounder of Twilio. Jeff is a passionate leader with a product-centric vision, and plenty of war stories as a serial entrepreneur. He is obsessed with unlocking the black box of telecom and enabling the millions of web developers worldwide to build the future... Read More →
avatar for Aaron Levie

Aaron Levie

CoFounder & CEO, Box
Aaron Levie is the CEO and co-founder of Box, which he originally created as a college business project, to help people easily access their information from any location. Box was launched from Aaron's dorm room in 2005 with the help of CFO Dylan Smith. He is the visionary behind Box's... Read More →


Wednesday October 17, 2012 9:45am - 10:25am PDT
Main stage

10:30am PDT

Keynote Session: Doreen Lorenzo

Down to Earth: Designing the Future of Cloud Communications


Speakers
avatar for Doreen Lorenzo

Doreen Lorenzo

President, frog
As president of frog, Doreen Lorenzo drives company strategy and oversees worldwide operations. During her 13 years with frog, Doreen has been instrumental in re-structuring the company, taking it from a traditional design boutique to becoming one of the world’s foremost global... Read More →


Wednesday October 17, 2012 10:30am - 11:10am PDT
Main stage

11:15am PDT

Keynote Session: Steve Blank

Building a Great Company, Step by Step


Speakers
avatar for Steve Blank

Steve Blank

Serial Entrepreneur
Steve’s insight that startups are not small versions of large companies is reshaping the way startups are built and how entrepreneurship is taught. His observation that large companies execute business models, but startups search for them, led him to realize that startups need their... Read More →


Wednesday October 17, 2012 11:15am - 12:00pm PDT
Main stage

12:05pm PDT

Lunch
Wednesday October 17, 2012 12:05pm - 1:10pm PDT
Idea Factory

12:05pm PDT

Lunch
Wednesday October 17, 2012 12:05pm - 1:10pm PDT
Going the Distance

12:05pm PDT

Lunch
Wednesday October 17, 2012 12:05pm - 1:10pm PDT
Unlocking The Box

1:15pm PDT

Panel: Connecting with Customers in Real Time

Real time communications is critical in today's world of apps for user engagement, acquisition, marketing and growth. Hear from the startups who are using SMS to connect with customers as well as utilize SMS for business logistics within their apps, and seeing serious results. Moderated by Jolie O'Dell of Venture Beat. 


Speakers
avatar for Bastian Lehmann

Bastian Lehmann

CEO, Postmates Photo
Bastian Lehmann is the co-founder and CEO of Postmates, a San Francisco-based startup at the intersection of urban logistics and local commerce. With Postmates’ iOS app, Get It Now, customers can have virtually anything in the city purchased and delivered in under an hour.
avatar for Jolie O'Dell

Jolie O'Dell

Journalist, VentureBeat
Jolie O'Dell is a journalist and is fascinated by the development and business of technology. She started out in print journalism, transitioned to blogging at ReadWriteWeb and Mashable, and now writes forVentureBeat, the finest technology publication in the land. Since her focus is on developers and the more technical side of tech, she also studied computer science and programming, the better to understand topics like the mobile web and Node.js. O'Dell lives in San Francisco with her neckbeard engineer husband... Read More →
avatar for Mina Radhakrishnan

Mina Radhakrishnan

Product Manager, Uber
Mina is currently managing Product at Uber. In previous lives, she was an engineer/Product Manager at Goldman Sachs, Google and ModCloth. Outside of work, she's obsessed with IKEA hackery, good wine, and good food. She still doesn't own a car, and hopes that will always be the c... Read More →
avatar for Ash Rust

Ash Rust

Co-Founder, Sendhub
Ash Rust is a co-founder of SendHub, a simple and fast way for professionals to communicate. Previously, he was the Director of Ranking at Klout. He was educated at Exeter College, Oxford.


Wednesday October 17, 2012 1:15pm - 1:45pm PDT
Going the Distance

1:15pm PDT

Money and Messages: It's All Data

The evolution of communications and payments follow a similar path: both are driven by mobile adoption and supported by SMS. We look at a future where ordering pizza and paying for it is as easy as sending Domino's a text message. What if we could integrate a payment into that same process? In this session, we'll explore the Dwolla API and how you can integrate Twilio SMS for a unified payment solution. 


Speakers
avatar for Michael Schonfeld

Michael Schonfeld

Developer Evangelist, Dwolla
Michael started programming when he was 8, after repeatedly ruining his father's work computer. He attended Cal State where he majored in something that has absolutely nothing to do with what he's currently doing, moved out to NYC on a whim, and joined Dwolla after meeting its incredibly... Read More →


Wednesday October 17, 2012 1:15pm - 1:45pm PDT
Idea Factory

1:15pm PDT

Twilio Product Release: To Be Announced

Take an in-depth look at the newly launched tools and APIs for developers, all from Team Twilio. In this session, we’ll get hands-on with the latest services that help make your life as a developer easier. Whether you're new to Twilio or a pro, join us to explore the latest and greatest from Twilio.


Speakers
avatar for Andrew Benton

Andrew Benton

Lead Software Engineer, Twilio
Andrew is Twilio's Lead Software Engineer. Usually he is writing code, specs, or talking to customers as the Lead of Twilio's Developer Experience Team. Occasionally people consult him for financial advice or quick payday loans.Prior to joining Twilio he worked at Infoblox, an... Read More →
avatar for Jonas Borjesson

Jonas Borjesson

Sr. Software Engineer, Twilio
Jonas has worked within the telecom sector for over 10 years and loves all things SIP. Apart from being the in-house SIP expert, he is also the tech lead for Twilio Client.
avatar for Tim Milliron

Tim Milliron

Director of Engineering, Twilio
Tim is Director of Engineering at Twilio, where he leads the teams responsible for building Twilio's simple, powerful telecommunications API.  He is passionate about building & designing great products, growing engineering teams that exceed expectations, and creating nimble... Read More →
avatar for Rob Spectre

Rob Spectre

Lead Developer Evangelist, Twilio
Rob Spectre is a punk rock technologist having a barrel of monkeys on the Internet.Doing just about anything for a good laugh, Rob runs developer evangelism for Twilio and is an ardent supporter of open source software and creative commons art, the startup scene in New York, and... Read More →


Wednesday October 17, 2012 1:15pm - 2:25pm PDT
Unlocking The Box

1:55pm PDT

Building an Integrated Lead Gen Platform with Twilio

For markets like auto sales and real estate, marketers know what works - ads. But how do you track the performance of ads when the conversion is calls? LendingTree approached this challenge utilizing next generation communications tools to build a lead generation machine with serious results, flexibility and scale. Learn how they built this solution and how you can drive calls on a performance basis.


Speakers
avatar for Greg Hanson

Greg Hanson

COO, Tree.com
Greg Hanson serves as the Chief Operations Officer and General Manager of Tree.com and is currently focused on expanding the home services verticals of Tree.com under the Done Right brand. Previously, Mr. Hanson has served as SVP of Tree.com, head of all product management and development... Read More →


Wednesday October 17, 2012 1:55pm - 2:25pm PDT
Going the Distance

1:55pm PDT

Demos are Magic Shows & Other Lessons from the World’s Largest Meetup

Founded in 2004, with just a handful of people hanging out in a conference room, NY Tech Meetup has grown to become the largest Meetup in the world. With over 27,000 members, it is now a non-profit that supports New York’s growing technology community. What have we learned in the process? How are demos like magic shows? What makes a good demo stand out from a bad one? And how did a monthly demo event contribute to the growth of an industry?  


Speakers
avatar for Jessica Lawerence

Jessica Lawerence

Managing Director, New York Tech Meet Up
Jessica Lawrence is the Managing Director of NY Tech Meetup (NYTM), the largest Meetup in the world and a 25,500-member non-profit organization supporting New York’s growing technology community. NYTM’s goal is to build a sustainable technology industry that drives economic growth... Read More →


Wednesday October 17, 2012 1:55pm - 2:25pm PDT
Idea Factory

2:35pm PDT

Hustling for Hackers: Building Your Personal Brand by Making Your Apps Go Viral

As a hacker, it's easy to spend all our time head down in code and forget to share what we've created. In this talk. Ricky will share some tips and tricks for hustling (without being a creep!) and talk about why he believes sharing your creations with the world just may change your life...or at least get you featured on national television.


Speakers
avatar for Ricky Robinett

Ricky Robinett

Senior Software Engineer & API Product Leader, Ordr.in
Ricky is a Brooklyn, NY based hacker focused on creating fun and entertaining apps. His apps have been used by hundreds of thousands of users and covered in multiple media outlets including: CNN, Huffington Post, TechCrunch, Mashable, VentureBeat and the Today Show.


Wednesday October 17, 2012 2:35pm - 3:05pm PDT
Going the Distance

2:35pm PDT

Digital Democracy: Engaging Citizens One SMS at a Time

Governments must serve all citizens despite limited resources, so how do they empower the populace with the tools and resources to enable conversations around issues such as transit, emergency preparedness, and budget allocation? How can we inspire a more engaged citizenry through more responsive and technologically proficient government institutions? This discussion will explore SMS in the civic space, the challenges faced, the successes, failures, as well as some surprises from three different Code For America Fellows. Moderator TBA.


Speakers
avatar for Michelle Lee

Michelle Lee

Fellow, Philadelphia, Code for America
Michelle Lee is a product designer from Philadelphia and New York City and a 2012 fellow at Code for America. From 2005 to 2011, she worked at Google researching and designing user experiences for Maps, Flu Trends, and Docs. Michelle started Forms under Google’s 20% time policy... Read More →
avatar for Prashant Singh

Prashant Singh

Fellow, Detroit, Code For America
Prashant Singh is a Code for America Fellow on the Detroit team, with whom he creates technology for citizens and communities. Before that, he worked for Microsoft on television products for the Xbox, phones, and set-top boxes. Prashant likes to make, tinker, and dirty his hands with... Read More →
avatar for Shannon Spanhake

Shannon Spanhake

Deputy Innovation Officer, City and County of San Francisco
Shannon Spanhake is the Deputy Innovation Officer in the Office of Mayor Edwin M. Lee in the City of San Francisco. She aims to for innovation to be an enabler of job creation, citizen engagement and government efficiency. Prior to this role, Spanhake was at a startup founded with... Read More →
avatar for Emily Wright

Emily Wright

Fellow, Austin, Code for America
Emily Wright is a UX Designer and 2012 Fellow at Code for America, a nonprofit tech company that helps local governments work more like the internet. She’s working with the City of Austin to help homeowners deal with the changing climate in Texas. Her team is building Prepared.ly... Read More →


Wednesday October 17, 2012 2:35pm - 3:05pm PDT
Idea Factory

2:35pm PDT

Building a Personal Customer Support Platform

At Hulu, we believe that every user interaction should be a “Wow!” moment.  Customer support is no exception.  Off-the-shelf support platforms can get you there, but we found that getting to the “Wow!” at every interaction required us to develop in-house customer support tools that catered to the specific needs of our customer support agents and users. 

 

We had a ton of questions when we started thinking about building a customer support platform: how can we respond to every contact as fast and as efficiently as possible?  What contact channels should we monitor and how?  How can we provide a “brain-spray awesome” experience to every user?  What does a 360 degree view of a customer look like?  We’ll speak about how we answered these questions at Hulu, including our choice of technologies like Twilio and backend infrastructure, while taking a deep technical dive into the tools and services we created to realize our solution.  Finally, we’ll look at how we measure our success with our customers, the metrics we found were useful to track, and the direction we hope to go with our growing customer base in the future.


Speakers
avatar for Scott Post

Scott Post

Senior Software Developer, Hulu
Scott Post is the senior software development lead for Hulu's core customer platform. He has over eight years of software development experience, four of which at Hulu. Coming from a software testing position in aerospace, he began work on Hulu's first iteration content platform... Read More →


Wednesday October 17, 2012 2:35pm - 3:05pm PDT
Unlocking The Box

3:15pm PDT

Integrating Voice into Today's Customer Service

Many view voice as yesterday's way to support customers. But, guess what? People still like talking to people, and companies are waking up to the reality that no technology replaces live customer interaction. Voice isn't just a cost-effective support channel - it's also a great way to increase customer loyalty, and maybe sell something along the way. Sam will dig into a year's worth of Zendesk Voice usage data, and see how Voice stacks up alongside email, web, chat, Twitter, and Facebook as a customer service communication channel. 


Speakers
avatar for Sam Boonin

Sam Boonin

VP of Product Engagement, Zendesk
Sam Boonin is VP of Product Engagement at Zendesk, where he leads a team that combines interaction design, product management and analytics to improve the overall product experience. Sam has spearheaded the creation of the Zendesk Benchmark, which enables over 15,000 organizations... Read More →


Wednesday October 17, 2012 3:15pm - 3:45pm PDT
Going the Distance

3:15pm PDT

Hacking in 3D with Ninja Blocks: The Internet of Things

Discover the internet of things, where one can control physical things in a physical world via actions in the cloud. In this session, we will live code something fun that interacts with the real world using Twilio and the Ninja API--bring your ideas. 


Speakers
avatar for Pete Moore

Pete Moore

Founder, Ninja Blocks
Before founding Ninja Blocks, Pete founded Cenqua a development tools company acquired by Atlassian later acquired by Atlassian. When he's not hacking or founding he's at the beach in Sydney with his kids.


Wednesday October 17, 2012 3:15pm - 3:45pm PDT
Idea Factory

3:15pm PDT

Designing Hypermedia APIs

Rails did a lot to bring REST to developers, but its conception leaves the REST devotee feeling a bit empty. "Where's the hypermedia?" she says. "REST isn't RPC," he may cry. "WTF??!?!" you may think. "I have it right there! resources :posts ! What more is there? RPC? Huh?"

 

In this talk, Steve will explain how to design your APIs so that they truly embrace the web and HTTP. Just as there's an impedance mismatch between our databases, our ORMs, and our models, there's an equal mismatch between our applications, our APIs, and our clients. Pros and cons of this approach will be discussed, as well as why we aren't building things this way yet.


Speakers
avatar for Steve Klabnik

Steve Klabnik

Jumpstart Lab
Steve is a Ruby Hero, software craftsman, and an aspiring digital humanities scholar. He spends most of his time contributing to Open Source projects, and maintains both Hackety Hack and Shoes. He also teaches classes with Jumpstart Lab.


Wednesday October 17, 2012 3:15pm - 3:45pm PDT
Unlocking The Box

3:55pm PDT

Selling Your Twilio-Powered Products to Businesses

So, you've created great value with your Twilio-powered application.  Wonderful.  How do you get that into your customers hands... and your hands onto their credit cards? This session walks you through low and high-touch strategies for marketing and selling into businesses small and very, very large.


Speakers
avatar for Patrick McKenzie

Patrick McKenzie

Found, CEO, Kalzemeus Software
Founder & CEO, Kalzemeus Software. Better known as Patio11 to the Hacker News crowd, Patrick builds software for teachers in Japan and is the founder of Bingo Card Creator and Appointment Reminder. Patrick also blogs about his experiences as a Micro ISV.


Wednesday October 17, 2012 3:55pm - 4:25pm PDT
Going the Distance

3:55pm PDT

Twilio and Salesforce: Building SMS and Voice into Force.com

The Twilio Helper Library for Salesforce provides an Apex interface to Twilio, making it easy to send and receive voice calls and text messages from the Sales and Service Clouds, and your own Force.com applications. This session will get you started with the helper library, show you how to leverage Twilio for SMS lead generation in just a few lines of Apex code, and walk you through creating a simple, yet powerful, interactive voice response (IVR) system that greets callers by name and routes their calls to the correct representative.


Speakers
avatar for Pat Patterson

Pat Patterson

Principal Developer Evangelist, Salesforce
Pat Patterson has been working with Internet technologies since joining a software startup in London, England, in 1997. Joining Sun Microsystems when that startup was acquired in 2000, Pat later moved to California to work on identity and access management products at Sun’s headquarters... Read More →


Wednesday October 17, 2012 3:55pm - 4:25pm PDT
Idea Factory

3:55pm PDT

Going Global: International Voice & SMS

Learn all you need to know to take your Twilio applications global. This session will cover how to use SMS around the world and how to deploy phone numbers in multiple countries, alongside tips and tricks to give your user base the best global experience possible. 


Speakers
avatar for Patrick Malatack

Patrick Malatack

Product Manager, Twilio
Patrick Malatack is a Product Manager at Twilio responsible for the messaging product line. Prior to Twilio, Patrick was at Microsoft for over 3 years working in the Office/SharePoint organization. Having received his Masters from Carnegie Mellon in Human Computer Interaction... Read More →
avatar for Lisa Weitekamp

Lisa Weitekamp

Associate Product Manager, Twilio
Lisa is an Associate Product Manager at Twilio, leading the company's International Rollout and Carrier and Phone Number Management efforts.  She joined Twilio in early 2010 and has held several positions within company including managing the Customer Service and Operations teams... Read More →


Wednesday October 17, 2012 3:55pm - 4:25pm PDT
Unlocking The Box

4:25pm PDT

Happy Hour with Special Guest TBA
Wednesday October 17, 2012 4:25pm - 5:00pm PDT
Main stage

6:00pm PDT

Hackathon

We're calling on all DOers to spend the evening with us on October 17th doing what you do best: building awesome stuff. We’ll bring the Red Bull, power strips, and food. You bring the code. Dive into newly released Twilio products and get expertise input from Twilio developers and evangelists on site. Hack from 6pm to 1am supported by tools and services from our friends at Amazon Web Services, Box, Duckboard, Heroku, Mashery, SendGrid, Singly, SoundCloud, and Windows Azure. In end we’ll demo what we’ve built and hand out killer prizes for best overall hacks and best use of each API.


Wednesday October 17, 2012 6:00pm - Thursday October 18, 2012 12:00am PDT
Main stage
 
Thursday, October 18
 

8:00am PDT

Registration and Breakfast
Thursday October 18, 2012 8:00am - 9:25am PDT
Main stage

9:30am PDT

Keynote Session: Evan Cooke

Building for Billions: API Platform Technology For Global Communication


Speakers
avatar for Evan Cooke

Evan Cooke

CTO, Twilio
Evan Cooke is CTO and cofounder of Twilio, where he leads product engineering and is focused on the long term scalability, reliability, and flexibility of the Twilio platform. Last year he spoke about scaling Twilio, going beyond the code and diving into the cultural attributes necessary... Read More →


Thursday October 18, 2012 9:30am - 10:10am PDT
Main stage

10:15am PDT

Keynote Session: Ron Conway
Speakers
avatar for Ron Conway

Ron Conway

Angel Investor, SV Angel
Ron Conway is the Special Adviser to SV Angel. For the past 15 years, Ron Conway has been passionate about angel investing in Silicon Valley technology start-ups. During this time, he has been fortunate to invest in - and work closely with - hundreds of startups including Google... Read More →


Thursday October 18, 2012 10:15am - 10:55am PDT
Main stage

11:05am PDT

Lessons, Learnings and Challenges of Building a Marketplace

Marketplaces are the hallowed ground in the minds of some -- from eBay and Craigslist to Airbnb and Uber. Marketplaces mean building a place where your buyers and sellers can both do business. Listen to lessons Zaarly has learned in marketplace-building, including insights into transparency, ratings & reviews, marketing, tools, and what works and what doesn't.


Speakers
avatar for Bo Fishback

Bo Fishback

CEO, Zaarly
CEO Zaarly


Thursday October 18, 2012 11:05am - 11:35am PDT
Going the Distance

11:05am PDT

Your Data is Sexy and You (Don't) Know It

If you deal with a lot of data, designing an interface that's easy to use can be a big challenge. In this session, get familiar with the process of creating a dashboard that displays a lot of data in a clean and intuitive way. We'll focus on some practical design principles that will help make your data easy to understand and retain. You'll walk away with solid tips to create your own data dashboard and have a better understanding of what works and what doesn’t when displaying big data.


Speakers
avatar for Hannah Robinett

Hannah Robinett

UI Designer & Developer, Datalot
Hannah is a User Interface Designer and Front-End Developer at Datalot, a lead generation company in Brooklyn, NY. She has a passion for designing clean, intuitive interfaces that are beautiful and easy to use. A fun hack Hannah designed for World of Fourcraft helped fuel it's viral... Read More →


Thursday October 18, 2012 11:05am - 11:35am PDT
Unlocking The Box

11:05am PDT

Idea to App in 45 Min Flat with Twilio & Windows Azure

Have you ever had a kick-ass idea for a mobile app but don’t have the time or expertise to build out scalable back-end services like identity, storage & notifications?  In this session, we'll develop a brand new application “on-the-fly” running across devices, powered on the back-end by Twilio and Windows Azure Mobile Services.


Speakers
avatar for David Aiken

David Aiken

Technical Product Manager, Microsoft
David Aiken is currently a WorldWide Windows Azure Technical Specialist at Microsoft HQ. He has been working on Windows Azure since January 2008, well before there were bits – helped get earlier adopters onto the platform when deployment was still “send your code to thingy... Read More →
avatar for Craig Kitterman

Craig Kitterman

Senior Product Manager, Microsoft
Craig Kitterman is a Senior Technical Product Manager in the Windows Azure team at Microsoft. Craig is responsible for engaging with the global developer community to show & tell, but more importantly to learn and then drive awareness inside of Microsoft as to the practical needs... Read More →


Thursday October 18, 2012 11:05am - 11:50am PDT
Idea Factory

11:45am PDT

The M Word: Marketing in a Developer's World

Developers today must understand the fundamentals of marketing in order to get more users, more revenue, more funding--or even a better job. Marketing is useful. Badly executed marketing, just like poorly written code, can leave lasting scars. In this session, developers will learn how to identify and partner with marketers who "get it." Marketers will learn to address developer painpoints before promising benefits. 


Speakers
avatar for Delyn Simons

Delyn Simons

Vice President, Developer Platform, Mashery
Delyn Simons has been working directly with API developers building web and mobile applications for 7 years. At Mashery, Delyn brings remarkable knowledge of developer outreach and platform strategies that help companies who are looking to extend the reach of their top brands and... Read More →


Thursday October 18, 2012 11:45am - 12:15pm PDT
Going the Distance

11:45am PDT

Make Your Apps Talk: Twilio Client for Browser & Mobile

Twilio Client lets any browser, phone or tablet talk using only a data connection. With Twilio Client, you can embed voice directly into your web, iPhone or Android apps. This session covers the latest Twilio Client technology and APIs, and also provides best practices in embedding Twilio Client into apps for sales, support, conference calls and more.


Speakers
avatar for Jonas Borjesson

Jonas Borjesson

Sr. Software Engineer, Twilio
Jonas has worked within the telecom sector for over 10 years and loves all things SIP. Apart from being the in-house SIP expert, he is also the tech lead for Twilio Client.
avatar for Rajiv Puranik

Rajiv Puranik

Sr. Director of Engineering, Twilio
Rajiv is the Senior Director of Engineering at Twilio. He loves building strong teams and solutions for customers. Prior to Twilio, Rajiv worked in various senior roles at Sun Microsystems, Hewlett-Packard, and Yahoo. He specializes in building product roadmaps, coaching engineering... Read More →
avatar for Brian Tarricone

Brian Tarricone

Sr. Software Engineer, Twilio
Brian likes coding more than he likes sleeping. He's a big fan of open source, having authored and maintained parts of a successful open source project for 5 years, and still writes the occasional trivial Linux kernel patch. He cut his professional teeth building embedded media... Read More →


Thursday October 18, 2012 11:45am - 12:15pm PDT
Unlocking The Box

11:55am PDT

Robots and Telephony: Get Rolling With the Sphero SDK

Being able to control robots from your mobile device is key to the future of the robotic apocalypse, thus the knowledge of building with telephony and robotics is of top value. Meet Sphero, the world's first robotic ball and game system you control from any mobile device. Get hands on with Sphero's SDK as we build a Twilio-powered app so that by the end of the session, all of your balls will belong to us.


Speakers
avatar for Adam Wilson

Adam Wilson

Founder/ Chief Software Architect, Orbotix
Adam Wilson, the founder and chief software architect at Orbotix (makers of Sphero), attended the University of Northern Colorado and graduated with a degree in Mathematics and Physics. He has years of experience building custom software and worked in penetration testing for RMSTek... Read More →


Thursday October 18, 2012 11:55am - 12:25pm PDT
Idea Factory

12:15pm PDT

Lunch
Thursday October 18, 2012 12:15pm - 1:30pm PDT
Unlocking The Box

12:15pm PDT

Lunch
Thursday October 18, 2012 12:15pm - 1:30pm PDT
Idea Factory

12:15pm PDT

Lunch
Thursday October 18, 2012 12:15pm - 1:30pm PDT
Going the Distance

1:40pm PDT

Innovation in Big Companies: Leveraging & Integrating Telephony Solutions

Workflow and telephony solutions increase efficiency and empower people by moving process and execution from the desktop to your pocket. Big businesses are now realizing that their people already have the skills to interact on this level - in fact, they expect it. The personal nature of mobile and social connectivity can pay dividends in the complex corporate world. This session will explore how the world’s largest companies can leverage the Twilio toolkit and the innovative ServiceNow platform to move an entire workforce in the same direction.


Speakers
avatar for Marc Talluto

Marc Talluto

Frution Partners, CEO
Marc Talluto is the co-founder and CEO of Fruition Partners, a cloud integration and IT consulting firm. Fruition Partners is a self-funded startup that has grown to 130 people by developing innovative solutions on cloud platforms like ServiceNow.


Thursday October 18, 2012 1:40pm - 2:10pm PDT
Going the Distance

1:40pm PDT

How the Real-Time Web is Influencing the Future of Communications

We send our data in realtime to the cloud, so we can instantly route relevant conversations to the appropriate medium (apps, mobile browsing, desktops, SMS, voice etc) and combine them where necessary. Everything is connected. We now have massive opportunities to interact with huge audiences at scale, for those that can leverage the technology.

In this talk, Phil will briefly cover some of the core realtime web technologies that are contributing to this and then, using Twilio and Pusher, he'll explore and demonstrate the communications benefits that realtime web technologies offer.


Speakers
avatar for Phil Leggetter

Phil Leggetter

Developer Evangelist, Pusher
Phil Leggetter is a Developer Evangelist at Pusher, a real-time web hosted API for quickly, easily and securely adding scalable real-time web technologies for over 10 years. His focus is to help people use these technologies to build the next generation of interactive and engaging... Read More →


Thursday October 18, 2012 1:40pm - 2:10pm PDT
Idea Factory

1:40pm PDT

How to Support 10,000 Incoming Calls & Have Fun Doing it

The Twilio platform can support tens of thousands of simultaneous calls, however, your target can not. We'll take a look at an advocacy use case, where 10,000 engaged activists picked up the phone to dial their legislator. This session will give you the tips and techniques to benefit you, your callers and your mission when supporting massive numbers of inbound calls.  We'll cover Twilio features like voicemail, transcription, failover numbers and call interrupting, plus scripts to review your past call logs, what patterns to expect and fun ways to handle your leftover calls.


Speakers
avatar for Mal McKay

Mal McKay

Lead Developer, Mobile Commons
Mal is the lead developer at Mobile Commons, the technology behind the mobile messaging campaigns for the country's leading non-profit and advocacy groups. Mal spends his time making Mobile Commons super easy to use and then scaling the backend to keep up. Mal now lives in Brooklyn... Read More →


Thursday October 18, 2012 1:40pm - 2:10pm PDT
Unlocking The Box

2:20pm PDT

Funding and Investing: The Business of the Cloud

It's no doubt that the shift to the cloud has had a major impact on the business of software, and how customers consume what we build. This session explores how the cloud is changing which opportunities exist for startups and how startups shold avail themselves of the cloud. The panelists will also chat about the trends, patterns and future around the business of the cloud. Hear leading investors' views on what the role of the cloud is and what you should know for your company. 

 


Speakers
avatar for Byron Deeter

Byron Deeter

Bessemer Venture Partners, Partner
Byron Deeter, a partner in Bessemer’s Menlo Park, Calif. office, joined the firm in 2005. At Bessemer, he focuses on investments in the cloud-computing and Internet sectors.Prior to joining Bessemer, Byron was a successful entrepreneur, investor and consultant. He most recently... Read More →
avatar for Aileen Lee

Aileen Lee

Founder, Cowboy Ventures
Aileen Lee is founder of a seed-stage focused fund currently called Cowboy Ventures, announced in July 2012. She is also a partner at Kleiner Perkins Caufield & Byers, which she joined in 1999. At KPCB, she has focused on working with mostly consumer-oriented digital companies, including... Read More →
avatar for Dave McClure

Dave McClure

Founder, 500 Startups
Dave is an angel investor and creator of 500 Startups, an accelerator program for early stage companies. His work around helping entrepreneurs understand the power of the marketing funnel, combined with the rise of the lean startup movement, have fundamentally changed how people are... Read More →
avatar for Naval Ravikant

Naval Ravikant

Founder, AngelList
Naval is the founder of AngelList, Vast, and Epinions
avatar for Albert Wenger

Albert Wenger

Venture Capitalist, Union Square Ventures
Albert is a venture capitalist with Union Square Ventures. Before becoming a VC, he founded 5 companies, and also served as the president of Delicious during the company's sale to Yahoo! Albert won the German national computer competition at the age of 18 and holds a PhD in Information... Read More →


Thursday October 18, 2012 2:20pm - 2:50pm PDT
Going the Distance

2:20pm PDT

Creating Voice, Text & Web portals with Twilio & VoIP Drupal

Learn about VoIP Drupal, an innovative open source communications framework developed by MIT. By combining the power of Drupal and Twilio, VoIP Drupal facilitates the implementation of community outreach initiatives, phone-based polls, audio blogs and information systems that provide an online presence even to those with and without regular high technology access.


Speakers
avatar for Leo Burd

Leo Burd

Researcher, MIT Center for Civic Media
Leo is a researcher with the MIT Center for Civic Media, where he develops novel technologies for social empowerment. Among other things, Leo leads the development of VoIP Drupal (http://voipdrupal.org/), a versatile open source toolkit for the creation of web, voice and SMS apps... Read More →


Thursday October 18, 2012 2:20pm - 2:50pm PDT
Idea Factory

2:20pm PDT

Deploying Next Generation Systems with Zero Downtime

It's hard to re-architect and rewrite next-generation services that will scale horizontally and last for years to come.  It's even harder to replace the existing services without downtime or regressions.  In this talk, we'll discuss techniques we've developed at Twilio to do just that. We'll be using examples from three of our biggest systems: our SMS service, API framework, and billing system. 


Speakers
avatar for Adam Ballai

Adam Ballai

Lead Software Engineer, Twilio
Adam is Technical lead for Twilio's transactions(Tx) team.  He has over ten years of startup experience building open source products to working on development platforms.  Adam first started building apps for Twilio in 2008 before being hired as the first engineer.  When he... Read More →
avatar for Tim Milliron

Tim Milliron

Director of Engineering, Twilio
Tim is Director of Engineering at Twilio, where he leads the teams responsible for building Twilio's simple, powerful telecommunications API.  He is passionate about building & designing great products, growing engineering teams that exceed expectations, and creating nimble... Read More →
avatar for Frank Stratton

Frank Stratton

Lead Software Engineer, Twilio
Frank is the technical lead on Twilio's API team. Day to day he builds the scalable, reliable framework that powers Twilio's REST API.  But wait, there's more!  Frank has competed in puzzle solving, hacking, lock picking, stand-up comedy, and climbing competitions. When he's... Read More →


Thursday October 18, 2012 2:20pm - 2:50pm PDT
Unlocking The Box

3:00pm PDT

Security & Fraud Prevention with Next Generation Communications

This panel will look at security in the cloud and how companies are making sure their users are protected. Hear directly from the leading companies on how to approach security and privacy in the cloud, the tools they use and the future of security for end users. Moderated by Fredrick Lee of Twilio.


Speakers
avatar for Fredrick DeQuan Lee

Fredrick DeQuan Lee

Lead Security Engineer, Twilio
Fredrick DeQuan Lee is the Lead Security Engineer for Twilio.  Prior to joining Twilio, Fredrick helped design, engineer and implement security solutions for various entities ranging from startups, Fortune 500 companies to large government organizations. And, no, he will not... Read More →
avatar for Christopher O'Rourke

Christopher O'Rourke

Product Manager, AlienVault
Christopher serves as a Product Manger for AlienVault's OSSIM (Open Source SIEM) platform. Prior to working with AlienVault Christopher spent many years working with the National Security Agency as a Global Network Vulnerability Analysts. Most of Christopher's current research has... Read More →
avatar for Daniel Palacio

Daniel Palacio

Founder, Authy
Daniel is the Founder of Authy a cloud security firm focusing on scalable two-factor authentication. Prior to founding Authy Daniel worked as a penetration tester and was part of the Microsoft Windows security team.
avatar for Rand Wacker

Rand Wacker

VP of Products, CloudPassage
Rand is the VP of Products for CloudPassage, the leading provider security and compliance automation for virtual servers running in public and private clouds.


Thursday October 18, 2012 3:00pm - 3:30pm PDT
Going the Distance

3:00pm PDT

Building a Twilio-Powered Communications Tool for the Deaf

How do you build a communications app for a population that can't communicate via voice? Previously, those hard of hearing and deaf have to deal with expensive hardware and privacy issues just to communicate over the phone. Today we have tools to build forms of communication that allow the deaf to communicate with anyone, with or without a smartphone. Learn about Deaftel's challenges and experience in this community, as well as exploring cloud-powered telephony as a solution for those who struggle with communications tools. 


Speakers
avatar for Kunal Batra

Kunal Batra

Founder, General Machines
Kunal Batra is the founder and CEO of General Machines, a company that combines Machine Learning with Telecom. His company's first product is Deaftel Wireless, a Twilio powered phone service for the Deaf and people with hearing loss or speech impediments. Prior to founding General... Read More →


Thursday October 18, 2012 3:00pm - 3:30pm PDT
Idea Factory

3:00pm PDT

Shortcodes: Beyond Broadcast Messaging

Shortcodes are widely used for broadcasting promotional SMS messaging en masse, and that totally works. But, using Twilio, we can leverage shortcodes for accessible two-way interactions that can provide immediate feedback from a huge audience. In this session, David will go over the process of aquiring your own shortcode and demonstrating SMS interactions with a Ruby on Rails app, which will be available for anyone to use and modify on Github.


Speakers
avatar for David Huerta

David Huerta

Developer, Brooklyn Museum
David is a co-organizer for Art Hack Day, a hackathon/artathon which brings artists and hackers together to make awesome things and showcase them in a gallery opening. David lives in New York but previously lived in Arizona where he helped kickstart HeatSync Labs, the largest... Read More →


Thursday October 18, 2012 3:00pm - 3:30pm PDT
Unlocking The Box

3:40pm PDT

Scaling Call Center Operations with Twilio

Learn how RedBeacon, recently acquired by Home Depot, scaled it's IVR call center operations to over 1 million call minutes per month. 


Speakers
avatar for Aaron Lee

Aaron Lee

Cofounder & CTO, Redbeacon
Aaron Lee is the founder and CTO of Redbeacon, a company that enable consumers to find, compare and book local home professionals. His company won the TC50 in 2009 and have been acquired by The Home Depot in early 2012. Before founding Redbeacon, Aaron was the founding engineer at... Read More →


Thursday October 18, 2012 3:40pm - 4:10pm PDT
Going the Distance

3:40pm PDT

How to Build an SMS-Powered Doorbell with Twilio & an iPad

Learn to build a digital doorbell that lets visitors contact you when they arrive via SMS and even unlock the door without leaving your desk. This system allows visitors to communicate with employees inside via an iOS interface and SMS. People will learn how to integrate Twilio with an iOS app via a server written in Sinatra, and configure hardware to interact with the real world.


Speakers
avatar for Josh Gosse

Josh Gosse

iOS Developer, Shopify
Josh is an iOS developer at Shopify, a hosted ecommerce solution that allows you to set up and run your own online store. Previous to Shopify, Josh worked at Select Start Studios on iOS apps for FreshBooks, The Canadian Curling Association and Yellow Pages, among others. Select Start... Read More →
avatar for Lucas Harding

Lucas Harding

Mobile Developer, Shopify
Lucas is an iOS developer at Shopify, a leading e-commerce platform for small businesses in Ottawa, Canada. He enjoys prototyping and hacking on new apps and internal tools. Lucas has worked on apps for Shopify, Freshbooks, The Ottawa Hospital, Avaya and more. When not hacking away... Read More →


Thursday October 18, 2012 3:40pm - 4:10pm PDT
Idea Factory

3:40pm PDT

API Driven Development

Learn how to approach your development driven by the API. This session will focus on developer and user interaction, philosophy behind the code we write, service oriented architecture and layering APIs.


Speakers
avatar for Kenneth Reitz

Kenneth Reitz

Product Owner of Python, Heroku
Kenneth Reitz is a minimalist that loves APIs, web services, elegant design, and Python. Kenneth is the product owner of Python at Heroku and a member of the Python Software Foundation. He spends a large portion of his time writing code and prose while traveling. He's most well... Read More →


Thursday October 18, 2012 3:40pm - 4:10pm PDT
Unlocking The Box

4:20pm PDT

How Do You Know? Assessing Your Idea's Viability

It's amazing what new products hit the market and quickly get voted off the island. We've all seen something with major initial buzz but zero viability and sometimes you just have to wonder "what were they thinking?"  This session will look at the process of making sure your new idea really has an opportunity with your target market. You'll walk away with tried and true techniques for assessing the opportunity upfront, testing it with the market, and finally rolling it out for the best results possible.  


Speakers
avatar for Lynda Smith

Lynda Smith

CMO, Twilio
Lynda Smith brings over 25 years of experience in marketing, sales and general management across a diverse set of industries and has spent the last 15 years working in the area of high technology products and services. In her capacity as SVP Marketing/Chief Marketing Officer for a... Read More →


Thursday October 18, 2012 4:20pm - 4:50pm PDT
Going the Distance

4:20pm PDT

Developing iPhone & iPad apps with Twilio Client iOS SDK

Building apps with the ability to connect voice calls over wifi and data is what will take your app to the next level. In this session, learn how to integrate Twilio's iOS Client SDK into your iPhone and iPad apps. Walk through the basics of building an app with Twilio Client SDK and adding Twilio to an existing app. Prior iOS experience is not required for this session.  


Speakers
avatar for Jeff Linwood

Jeff Linwood

Software Developer, LeanMeanTech
Jeff is a mobile app developer with LeanMeanTech in Austin, Texas. When he's not entering hackathons or building side projects like Find Me Hotel Deals, he's out running marathons and ultra marathons with his wife.


Thursday October 18, 2012 4:20pm - 4:50pm PDT
Idea Factory

4:20pm PDT

Integrating Communications into the Enterprise

Since the beginning, adoption of Twilio by Fortune 500 companies and global Web brands has followed the same explosive trajectory as its self-service audience. Both types of customer appreciate Twilio for its power and simplicity, but Enterprise customers, the subject of today's talk, exhibit distinct technical and commercial requirements.


We will examine Twilio's scalability and reliability characterics, share best practices on designing Twilio-powered communication systems, and highlight new and upcoming Twilio features that are the result of Enterprise feedback. Specifically, a deep dive of SIP and <Queue> will round out the discussion.


Fredrick Lee, Twilio's Lead Security Engineer, and Zeeshan Yoonas, Head of Sales, will be on hand to assist with your questions during Q&A.


Speakers
avatar for Evan Cummack

Evan Cummack

Sales Engineer, Twilio
As the first technical hire on Twilio's Enterprise Sales team, Evan has collaborated with Engineers, Product Managers and Security Officers across the country, promoting elegant and robust Twilio integration to Web and Enterprise applications.  Before joining Twilio, Evan worked... Read More →
avatar for Christer Fahlgren

Christer Fahlgren

Lead Software Engineer, Twilio
Christer Fahlgren is a Lead Software Engineer within the voice team at Twilio. Most recently, he was one of the key developers of the Queue feature. Before joining Twilio, he was a Software Architect in Oracle's middleware division. He has more than 17 years of software industry... Read More →
avatar for John Wolthuis

John Wolthuis

Co-Founder, Twilio
John is one of Twilio's Co-founders, as well as a Software Architect responsible for the core voice infrastructure.  He's an entrepreneur who has been building out the tech side of startups for the last 15 years.  Before starting Twilio, John worked in engineering roles at companies... Read More →


Thursday October 18, 2012 4:20pm - 4:50pm PDT
Unlocking The Box

5:00pm PDT

Keynote Session: Dave McClure's Fireside Chat with Naval Ravikant
Speakers
avatar for Dave McClure

Dave McClure

Founder, 500 Startups
Dave is an angel investor and creator of 500 Startups, an accelerator program for early stage companies. His work around helping entrepreneurs understand the power of the marketing funnel, combined with the rise of the lean startup movement, have fundamentally changed how people are... Read More →
avatar for Naval Ravikant

Naval Ravikant

Founder, AngelList
Naval is the founder of AngelList, Vast, and Epinions


Thursday October 18, 2012 5:00pm - 5:30pm PDT
Main stage
 
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