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Thursday, October 18 • 4:20pm - 4:50pm
How Do You Know? Assessing Your Idea's Viability

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It's amazing what new products hit the market and quickly get voted off the island. We've all seen something with major initial buzz but zero viability and sometimes you just have to wonder "what were they thinking?"  This session will look at the process of making sure your new idea really has an opportunity with your target market. You'll walk away with tried and true techniques for assessing the opportunity upfront, testing it with the market, and finally rolling it out for the best results possible.  

avatar for Lynda Smith

Lynda Smith

CMO, Twilio
Lynda Smith brings over 25 years of experience in marketing, sales and general management across a diverse set of industries and has spent the last 15 years working in the area of high technology products and services. In her capacity as SVP Marketing/Chief Marketing Officer for a... Read More →

Thursday October 18, 2012 4:20pm - 4:50pm PDT
Going the Distance

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