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Wednesday, October 17 • 1:55pm - 2:25pm
Building an Integrated Lead Gen Platform with Twilio

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For markets like auto sales and real estate, marketers know what works - ads. But how do you track the performance of ads when the conversion is calls? LendingTree approached this challenge utilizing next generation communications tools to build a lead generation machine with serious results, flexibility and scale. Learn how they built this solution and how you can drive calls on a performance basis.


Speakers
avatar for Greg Hanson

Greg Hanson

COO, Tree.com
Greg Hanson serves as the Chief Operations Officer and General Manager of Tree.com and is currently focused on expanding the home services verticals of Tree.com under the Done Right brand. Previously, Mr. Hanson has served as SVP of Tree.com, head of all product management and development for LendingTree, and SVP/GM of RealEstate.com. Before Tree.com, Mr. Hanson was CEO of GuildQuality and prior to this he was CEO of Bullhorn.


Wednesday October 17, 2012 1:55pm - 2:25pm
Going the Distance

Attendees (11)